The No. 1 brand

of major home appliances in the world

presents at Superdesign

Show its idea of Smart Home.

“Haier – Connect to Extraordinary”

will be an immersive and premium-driven experience

based on Artificial Intelligence.

A highly immersive and emotional experience, in which visitors themselves become active participants of the story, tailored to their choices and preferences.

Haier chooses the Milan Design Week 2021 to present and translate its idea of Smart Home into reality, as a result of the brand’s continuous attention to technological innovation, refined design and premium, tailor-made solutions.

Located in a 400 square metrespace within SuperstudioPiù, the “Haier – Connect to Extraordinary” experiencewill be open to the public from 4th to 10th September with a visit itinerary divided into small groups, which for about 15 minutes will have the chance to experience a simulation of a fully interconnected home with a complete ecosystem of household appliances and connected solutions to deal with problems and situations typical of everyday life.

The simulation, designed by Bonsai Ninja, will see visitors grappling with the need to prepare a dinner for friends entirely “remotely” due to an unforeseen event. This is where artificial intelligence and the unique features of Haier’s ecosystem solutionscome into play, starting from the new kitchen built-in range, passing through the connected refrigerators and wine cellars with exclusive preservation functions, up to the innovative solutions for air conditioning and perfect washing results.

Guided by hOn, the app created and developed by Haier to manage and control — but above all enhance — the functions of all the Group’s appliances, visitors will be taken on a real interactive journey through the Haier ecosystem and amazing and experiential world of the smart home.

Following the unmistakable “tailor-made” approach that characterises every Haier product and solution, the experience presented at Milan Design Week embodies the brand’s desire to zero distance with the consumer through unique and premium products in terms of technology and design, as well as the possibilities of interaction and personalisation offered by Artificial Intelligence and connectivity.

“It’s an amazing journey to discover how the artificial intelligence of our appliances makes people overcome limits that seemed insurmountable,” Michele Bertacco, EMEAR Senior Brand Manager at Haier, said. “Haier’s premium approach is focused on providing customers with results that exceed expectations, making the fridge capable of preserving food even longer, professional washing, and wonderfulcooking experiences.”

在意大利：

海尔智家智慧场景即将亮相米兰设计周

MILAN DESIGN WEEK 2021

未来智能家居会是什么样？9月4日-10日，海尔欧洲即将在意大利米兰设计周的Fuorisalone展上，携海尔、Candy、Hoover三大品牌，为用户定制智慧客厅、智慧厨房、虚拟酒窖等场景，通过人工智能技术为用户带来沉浸式体验。

”

米兰设计周是世界最大的室内装饰行业盛会，也是世界三大家具展览之一。Fuorisalone展作为米兰设计周的重要组成部分，主要展示涵盖家具、家居、时尚、设计等行业最顶级的产品设计。

据了解，这次展会上，海尔欧洲将会搭建两个展馆，展示Haier、Candy、Hoover三大品牌不同品类的智慧新品。以海尔品牌展区为例，用户将在hOn App的指引下，用15分钟参观完整的“海尔未来之家”，感受声光互动下的沉浸式体验。

另外，用户还可以通过hOn APP体验物联网下互联互通的智能家居场景。如用户可以在hOn上创建线上酒窖，扫描葡萄酒标签，即可智能识别其年份、产区、等级、品种、价格、配餐等基本信息。

在“人单合一”模式指导下，海尔欧洲将不断丰富场景生态，满足用户的多样化需求。

原标题：在意大利，海尔智家智慧场景即将亮相米兰设计周|Milan Design Week 2021